160: The Hard Truths and Heart Behind the Rebrand: Why Grow with Purpose Matters
Behind every rebrand is a story—this one’s built on 20 years of growth, blind spots, and the honest conversations that change people, not just companies.
Episode 160 of the Grow With Purpose podcast, hosted by Joey Brannon, titled "160: The Hard Truths and Heart Behind the Rebrand: Why Grow with Purpose Matters" was published on August 7, 2025 and runs 53 minutes.
August 7, 2025 ·53m · Grow With Purpose
Summary
After 20 years of growth, Joey Brannon sits down with longtime coach Doug Poll to reflect on the leadership lessons, blind spots, and carefrontations that led to Axiom’s rebrand. This honest conversation marks the launch of Grow with Purpose — a podcast for leaders who want more than surface-level success.
Episode Description
After 20 years of business, leadership growth, and podcasting, Axiom is stepping into a new season — and a new name: Grow with Purpose.
In this powerful relaunch episode, Joey Brannon is joined by longtime friend and leadership coach Doug Poll, who helped shape Axiom’s evolution from solopreneur startup to mission-driven firm. Doug shares the honest conversations and carefrontations that challenged Joey to grow — not just as a leader, but as a father, husband, and steward of people.
Together they unpack:
How blind spots can sabotage leadership
The role of empathy and listening in team building
Why carefrontations matter more than confrontation
What it really means to grow with purpose
Whether you’re a CEO, founder, or the right-hand person holding it all together — this episode will challenge, encourage, and remind you: growth is personal before it's professional.
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