160: The One Thing You Must Build

What this episode covers

Whatever form of marketing you do, one aspect all businesses must build is a referral programme. Customers who are referred to your business are easier to close, making the purchase decision much faster. There is also no real cost in marketing and enquiring these customers and because they were referred to you, they tend to spend more and are more loyal. They tend to give you more repeat business… if the service was first class.

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