#160: The Psychology Episode (Essential Listening for Marketers)

If you only listen to one episode of Seeking Wisdom, this should be it. Why? Because this next lesson is essential to understanding everything else. Here, DC and Adam dive into psychology – the science of how and why we make decisions. Together they unlock how to gain influence, how to persuade, how to avoid past mistakes, and so much more. Essential reading / listening for this episode: - Influence: The Psychology of Persuasion (Robert Cialdini)- Thinking, Fast and Slow (Daniel Kahneman)- Human Misjudgment (a talk by Charlie Munger)Like this episode? Be sure to leave a ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ review and share the pod with your friends. You can connect with DC and his co-host, Adam Schoenfeld, on Twitter @dcancel @schoeny @DriftPodcastsFor more learnings from DC, check out his weekly newsletter, The One Thing. You can subscribe here: https://www.drift.com/insider/learn/newsletters/dc/