#160: The Psychology of Fear in Sales with Anthony Iannarino

Anthony Iannarino and Jeff talk about the power fear has in the sales process.  As a sales professional you can make the difference in your customer's emotional state.  You can give them confidence in their purchase decision or if you're unsure, that emotion will also transfer to your customer.  In uncertain times, our brain wants to protect us from anything that might seem to be a threat. Be the salesperson who is a trusted advisor and make a difference in your customer's life. ===================================== Get your sales question answered on The Buyer's Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore's advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================