160: Using a Strategic Business Mindset as a Wedding Pro with Francie Dorman and Britt Cole of 42 North

Francie Dorman and Britt Cole are the powerhouse duo behind 42 North and Mavinhouse Events. In today's episode, they're bringing their many years of experience to share with you how they use their business mindset to their advantage when it comes to building their businesses. Both Francie and Britt are passionate advocates about making universal standards of excellence a priority in the wedding industry and you'll hear how those values have informed their own business and those they mentor. 42 North is a full-service planning and design firm founded by Francie Dorman and Britt Cole, two seasoned creative event producers with a specialty in distinctive weddings at private estates and non-traditional venues nationwide. 42 North has been named top planner in the US by BRIDES Magazine, featured by Vogue, Martha Stewart Weddings, Town & Country, InStyle Magazine, and the Huffington Post. Working with just a small number of clients per year, 42 North is able to conceptualize a unique vision from the ground up, interpreting each couple's taste for a thoughtfully designed and flawlessly executed celebration. This year, Francie and Britt launched their sister company, Mavinhouse Events, to modernize the planning process for couples through a transparent and streamlined experience while encouraging a more business-savvy practice and standard of excellence for the entire industry.