160 What It Takes To Build A High-End Hair Extension Business with Emilly Hadrill

What this episode covers

As many of you know, I've been in the salon industry a long time, and I’d like to think that I know a lot about hair and hairdressing. But one of the areas that I haven’t had a lot of exposure to is hair extensions. Extensions first came onto the hairdressing scene in the ’80s, and since then, they have become a significant part of the industry. My guest on today's Podcast is Emilly Hadrill. She is the leading provider of premium extensions in Australia and has 4 hair salons across Brisbane, Melbourne, Gold Coast & Sydney, generating 6 million dollars a year in sales! In today’s podcast, we discuss: How to work with extensions  How Emilly has grown and successfully expanded her business  Why and how you should start integrating extensions into your salon business… And lots more!   In this Episode: [02:54] Emilly’s early exposure to hairdressing and the personal experience that influenced her to pursue a career in the hair extension industry.  [07:17] What the hair extension field looked like when Emilly started her business.  [11:06] How Emilly’s career progressed after she completed the hair extension course.  [17:18] Exploring the variety of hair extension techniques that exist (and why Emilly uses a combination of tape and weft extension techniques in her own hair). [20:59] How long hair extensions last (if you look after them!).  [23:36] A breakdown of the price range of Emilly’s services.  [29:41] Reasons for the high level of repeat customers in the hair extension business. [33:13] The power of delegation: one of the biggest lessons that Emilly has learned as a business owner.  [33:42] What Emilly’s first few years in business looked like.  [38:34] Emilly explains the motivation behind the countrywide expansion of her business, and the pros and cons that have accompanied it. [42:10] The keys to successful salon business expansion, according to Emilly.   [43:33] How Emilly’s business is structured.  [47:22] Factors that have driven the growth of the hair extension industry worldwide.  [49:23] Advice for integrating hair extensions into the service offerings at your salon (and why you should!).  [54:03] What Emilly believes to be her biggest strengths and weaknesses. [54:58] The importance of maintaining balance; a lesson that Emilly learned the hard way.    Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Emilly for sharing her insights with me for this week’s episode. Until next time! Antony   Links and Resources: Grow My Salon Business  Website | Facebook | Instagram   Emilly Hadrill Hair Extensions Website | Instagram | Facebook | Pinterest | YouTube