#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia

Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to enhance the overall customer experience.Tune in to learn how accessible design can drive revenue growth and customer satisfaction. Head here to watch our webinar on measuring the commercial impact of B2B content: https://youtu.be/b2FivN9H09U   The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.