161. Creating Impact Through Technology and Everyday Ideas

Funda Erdin shares her journey from over 25 years in corporate roles to building her own technology-driven product from the ground up.Drawing on her experience in product, program, and customer success management, she walks through how an idea rooted in personal values—wanting better transparency around health, sustainability, and everyday choices—evolved into GreenIt. Along the way, she reflects on how passion, persistence, and years of experience came together with the support of AI to turn an idea into reality, driven by a genuine desire to help people make more informed choices.Funda also explores the growing role of AI as a powerful enabler, especially for individuals and small businesses who want to build, experiment, and bring ideas to life without traditional barriers. This talk is about more than one app—it’s about rethinking what’s possible, using technology to create impact, and taking the first step toward building something meaningful. Funda Erdin, is the founder of GreenIt, a platform she created to help people make more informed everyday decisions, both for their health and for the environment. After more than 25 years in corporate roles across product management, program management, and customer success, she decided to build something of her own. Throughout her career, she worked closely with developers, turning ideas and business needs into real products, and that experience became the foundation for what she’s building today.GreenIt started from something very personal: wanting not just healthier options, but also to support companies whose environmental values she could trust, and to better understand what happens to products after we’re done with them. Using her product background and the help of AI, she brought that idea to life. Today, she’s on a mission to use technology to connect people, create real impact, and help small businesses grow and succeed by giving them a stronger technological foundation. To learn more, go to:https://www.greenit.app https://anka-technologies.com