#161 David Gal / Marketing and Perception / Consumer Behavior and Psychology / Apple's Marketing Dominance

David Gal is an expert in marketing, consumer psychology, and decision-making. He has consulted on matters such as marketing strategy, antitrust, survey methods, and consumer behavior.​He is the Head of the Marketing Department and Professor of Marketing at the University of Illinois Chicago, and serves as Co-Editor in Chief of Consumer Psychology Review. Previously, Dr. Gal was on the marketing faculty at Northwestern University. He earned a PhD in Business Administration and an MS in Management Science & Engineering from Stanford University, as well as a BS in Computer Science from Penn State University.His work covers a broad range of topics and has been published in top-tier journals across marketing, statistics, and psychology. His research has been featured in The New York Times, Financial Times, and other major outlets.https://www.davidgal.net/abouthttps://business.uic.edu/profiles/david-gal/