161. Fix Your Retail Merchandising Strategy

161. If shoppers can't find your product, they can't buy it — and misplaced merchandising is silently killing your retail sales. Too many CPG brands assume retailers or brokers will automatically put their product in the right spot. That's a costly mistake. In this episode, I break down how to guide retailers with fact-based merchandising strategies that increase visibility, protect your brand from competitor manipulation, and drive sustainable category growth. You'll learn why trusting schematics blindly puts your velocity at risk, how competitor brokers can influence placement, and how to visually show buyers exactly where your product belongs. When you control your merchandising story, you protect your shelf space and your sales. Listen to related sessions to go deeper into retail execution and category leadership strategies. Get instant access on the show webpage: RetailSolved.com/session161