#161 - From Unknown to Unstoppable - How To Use PR to Get Known with Pippa Goulden

In this episode, I’m joined by PR powerhouse Pippa Goulden, founder of The PR Set, to break down what public relations really is—and why it might be the most underused yet powerful strategy in your coaching business.If the word “PR” makes you think of expensive agencies and glossy magazine spreads, think again. Pippa’s mission is to demystify PR and make it accessible for small business owners who are ready to get known, build trust, and grow.We cover:What PR actually means and how to use it to grow your coaching businessThe difference between social proof and third-party credibility (and why the latter is GOLD)Why coaches can’t afford to ignore PR if they want to build real trustThe biggest mindset blocks that stop people from pitching themselves—and how to get past themHow to start using PR in just 15 minutes a dayPippa also shares her own story of pitching herself for a dream speaking gig that changed her business—and the simple strategy you can steal to do the same.📣 Pippa will also be delivering a guest masterclass inside The Coaching Business Academy, which will also be made available for members of The Collective—so if you're a member, keep your eyes peeled for that!🔗 Resources & Mentions:Learn more about Pippa:Check out The PR Set: www.theprset.comConnect with Pippa on Instagram: https://www.instagram.com/pippa_the.pr.set/or LinkedIn: https://www.linkedin.com/in/pippa-goulden/Listen to Pippa's podcast, PR Made Simple: www.theprset.com/podcast*****Join The Collective - the ultimate membership for coaches committed to growing their businesses without sacrificing their soul (or their sanity!) - to access Pippa’s upcoming masterclass: gillmoakes.com/collective*****🎧 Listen wherever you get your podcasts, and if you loved it—please leave a review and share it with a coach friend who needs to hear this. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com