161: How Jodie Fox Turned Her Passion for Shoes Into a Successful Online Business in 2 Months

Jodie Fox loves her shoes. But unlike your average shoe lover, Fox was able to turn that love first into a living room-based passion project, and then a multimillion-dollar online business. She's the co-founder and CEO of Shoes of Prey, a popular online store that allows customers to design and customize their own shoes. Shoes of Prey recently raised $25 million in funding as part of its Series B round, and while that's impressive enough on its own, Fox managed to validate, launch, and break even on her very first business within two months. That's mind-bogglingly fast, even by startup standards. The former lawyer also skilfully scaled her business with a powerful mix of influencer marketing and deals with wholesale giants like Nordstrom, to the point that over 5 million shoes have been designed on the platform. Not bad for a first-time entrepreneur. "I think a founder's job when you start a business is just to do everything that you haven't hired anyone to do just yet," Fox says. Together with her co-founders, Fox followed her passion, validated her idea, built her first online store, and from there the wins kept on coming. We are very lucky to have the opportunity to interview her and receive step-by-step instructions on how this first-time entrepreneur managed to build herself a worldwide business with million of customers at lightning-fast speeds. In this episode you'll learn: Why you need to tap into the power of micro-influencers to quickly grow your brand How to ink deals with the top brands in your niche Exactly when to look for funding, and when to keep on bootstrapping How to conceive, validate, and launch your idea in as fast as two months What holds most online businesses back from being successful, and how to overcome them & so much more!