161 - How to Turn Your Book into a Speaking Topic

You are one of the amazing ones who did it, you wrote a book! Now you need to know how to take your great work and distill it into a 40-minute speech. A speech that serves your audience well, creates value and naturally increases your sales. So, how do you do that? Authors, speakers, and entrepreneurs Kathi Lipp and Michelle Cushatt share their top three tips and give some bonus do’s and don’ts for authors-turned-speakers or speakers-turned-authors.   In today’s episode, you will know: How to decide your #1 takeaway Creating universal applications for every audience Creating the right amount of tension How to balance serving and selling Bonus: Do’s and Don’ts for every author-turned-speaker   Print this sheet to take notes as you listen: Find Michele’s new book here. Relentless  Other references: MomCon   A BIG Thank you to our sponsor of this episode: Permission to Post with Bethany Howard To share your thoughts: Leave a note in the comment section below. Share this show on Twitter, Facebook, or Pinterest. To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes or subscribe to our list now and never miss an episode or blog.   Take the time to share and follow us on social media. Tell us your number one question about this topic. Who knows? We may revisit this topic to answer your question at a later date!