161- The Impact of Artificial Intelligence (AI) on Public Relations

When was the last time you successfully spoke to a receptionist in person? A position that has become exceedingly rare hasn't it? This type of job has vanished with the advent of personal computers that have infiltrated every worker's desk. I recall predictions of the disappearance of numerous jobs with the introduction of computers into the workplace about three decades ago. Indeed, several professions have disappeared or transformed: travel agencies and other services have become scarcer since we all have direct access to online reservations from our computers. If you are a leader, you probably, like me, have a virtual assistant who, from the comfort of their home, assists you with administrative tasks. The famous and fabulous executive secretaries who knew as much about the company as their bosses have all disappeared. History is repeating itself here with AI, but this time, I fear that the disappearance of several professions and jobs will be massive and rapid. So, what will be the impact on public relations? Specific positions that, for example, required humans to use their judgment in selecting online articles (media monitoring) will undoubtedly disappear. Moreover, these jobs were already becoming less common. Here is what we can expect as news these days: "Artificial Intelligence: a company lays off half of its employees" – The French 8 PM news (1) I believe that AI will be a fantastic tool for PR professionals to: 1. Conduct online research. 2. Find contacts, journalists, and influencers even more quickly. 3. Create even more precise campaign reports. For now, these new tools still need to be corrected and are more likely to assist workers than replace them. But the speed of development of these tools can be concerning (2). However, I don't think PR professionals will be replaced by AI tomorrow because: 1. Nothing can replace the conversation you have with another human being. 2. Emotions are what drive humans to act. 3. In-person meetings are just as powerful and remain essential. But one thing is sure: we will work differently. I admit that for aiding in writing and translation, Chat GPT is a powerful tool. It's as if we all have access to an assistant who can help us improve our texts and plan and organize our work. Also, we are opening the doors to our program this fall. Please reserve your spot because we will close access, and we don't know when the program will return. We're opening the doors to our program this fall. Grab your seat today! We'll be closing access, and we don't know when the program will reopen. https://www.francetvinfo.fr/internet/intelligence-artificielle/intelligence-artificielle-une-societe-licencie-la-moitie-de-ses-salaries_6066282.html https://www.nytimes.com/2023/08/24/upshot/artificial-intelligence-jobs.html Get featured for free: That's our program, and you'll learn the fundamentals of PR. I promise you'll achieve astonishing results by dedicating less than 2 hours a week. I'll see you in class. GET FEATURED FOR FREE  https://prschool.natapr.com/evergreen_en  THE FREE NATA PR MODEL https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS  www.natapr.com INSTAGRAM  https://www.instagram.com/nata_pr_school/