161: These are your 3 BIGGEST competitors {and this is exactly what you need to do to stand your ground against them}

In this episode you'll learn: An early experience in business I had that put a fear of competition in my mind How we became "competition killers!" Ways you can differentiate your business from the online competition The role accountability and community will play in the decision-making process of your customers The two major types of buyers that exist (and why you'll want to stay out of "the middle" when it comes to pricing! How to overcome price objections and which clients to focus on The one metric that you need to start tracking now