162: Architect as a Brand with Paul Iddon

This week, I'm speaking with the brilliant Paul Iddon of AgencyPSI. Paul has got over 30 years of experience in construction, architecture, and marketing. He's run his own architecture firm, OMI Architects, and then h developed his own marketing agency, developing brand and engagement strategies with architects and manufacturers. Paul is also the Vice President of the Manchester Society of Architects and a Council member of RIBA NW.  In this episode, we investigate what makes architects tick, the collective value of the word "Architect" as a brand, and how understanding our psychology helps us be better salespeople, marketers, and better architects. THIS WEEK'S RESOURCES Access your free training at http://SmartPracticeMethod.com/ If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call Paul's LinkedIn: https://www.linkedin.com/in/pauliddon/ AgencyPSI Ltd: https://agencypsi.com/