162: Architect as a Brand with Paul Iddon

An episode of the Business of Architecture UK Podcast podcast, hosted by Rion Willard, titled "162: Architect as a Brand with Paul Iddon" was published on April 1, 2022 and runs 62 minutes.

April 1, 2022 ·62m · Business of Architecture UK Podcast

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Episode Description

This week, I'm speaking with the brilliant Paul Iddon of AgencyPSI.

Paul has got over 30 years of experience in construction, architecture, and marketing. He's run his own architecture firm, OMI Architects, and then h developed his own marketing agency, developing brand and engagement strategies with architects and manufacturers.

Paul is also the Vice President of the Manchester Society of Architects and a Council member of RIBA NW.

In this episode, we investigate what makes architects tick, the collective value of the word "Architect" as a brand, and how understanding our psychology helps us be better salespeople, marketers, and better architects.

THIS WEEK'S RESOURCES

Access your free training at
http://SmartPracticeMethod.com/

If you want to speak directly to our advisors, book a call at
https://www.businessofarchitecture.com/call

Paul's LinkedIn:
https://www.linkedin.com/in/pauliddon/

AgencyPSI Ltd:
https://agencypsi.com/

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