#162 - Cómo venderle a las PYMEs con Martín Quirós

from Vender Diferente (ventas B2B) · host Chris Payne

La venta B2B no solo significa ventas a empresas grandes...de verdad 97% de las empresas en LATAM son PYMEs y la mayoría no tienen departamentos de compras. Para venderle bien a las PYMEs hay que aplicar estrategias y tácticas distintas. En este episodio del vender diferente podcast estoy con mi amigo de Argentina, Martín Quirós (experto en PYMEs y empresas familiares), donde hablamos de las diferencias entre la venta a cuentas enterprise (grandes) y a las empresas PYMEs (de 5 a 200 empleados). Profundizamos mucho en cómo identificar el proceso de compra y conversar con los tomadores de decisiones quienes en muchos casos son los dueños. ¿Quieres saber cuáles son las diferencias principales cuando estamos vendiendo a PYMEs y Empresas familiares en lugar de empresas grandes? o ¿Qué hacemos con el dueño viejo de 70 años que no le interesa tecnología y el cambio (un caso común con empresas familiares) y es un “blocker” para cerrar la venta? Si la respuesta a cualquier pregunta es "sí", y quieres cerrar más ventas con las PYMEs, necesitas escuchar este episodio YA :-)

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This episode was published on July 17, 2023.

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