#162 - Da moda praia ao lifestyle: a virada da Água de Coco (com Renato Thomaz)

from Branding em Tudo · host Galileu Nogueira

A Água de Coco é um dos maiores cases de branding do Brasil.Neste episódio, Renato Thomaz revela como a marca deixou de ser apenas beachwear para se tornar um símbolo de lifestyle e sofisticação, sem abrir mão da sua essência.Um papo com Galileu Nogueira sobre estratégia, governança e longevidade de marca — e as decisões que mantêm a Água de Coco sempre atual, mesmo quatro décadas depois.Veja o documentário de 30 anos da marca - https://www.youtube.com/watch?v=U8Dx2eCLsB8Peça o seu orçamento na Galileo Branding - https://galileobranding.com.br/contato/

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This episode was published on October 28, 2025.

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