#162 - Fluch oder Segen? Warum vCPM-Kampagnen gefährlich werden können

In dieser Episode Vitamin A nehmen Florian und Mareike die vCPM-Kampagnen bei Amazon genauer unter die Lupe. Erfahre, was sie sind, was sie können und warum sie so gefährlich sein können, wenn man sie falsch einsetzt. Aber keine Sorge, die Hosts haben für dich die ultimativen Tipps parat, um Sponsored Display vCPM optimal zu nutzen.Alle Themen der Episode im Überblick: Intro (00:00 - 01:26) Amazon News der Woche (03:57)Was ist vCPM? (07:27)CPC vs. CPM: Was bedeutet vCPM?  (12:21)Die Gefahren von vCPM-Kampagnen (13:48)Pro-Tipp von #ppcflo: So könnt ihr Sponsored Display vCPM-Kampagnen mit CPC-Kampagnen vergleichen (23:24)Die besten Anwendungsfälle für Sponsored Display vCPM (28:19)Du bist dran: Die Hörerfrage (30:31)Zusammenfassung und Fazit (34:48)Links & Ressourcen:Wie funktionieren Sponsored Display Anzeigen?Der Amazon Sponsored Display Guide Dein Ultimativer Amazon PPC Expert GuideFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected] 

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This episode is 35 minutes long.

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This episode was published on July 12, 2023.

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