#162 From Dirty Roadie to $9 Million CEO, and Why It All Crashed Anyway with Tarra Stubbins

She scaled to $9 million. Then watched it disappear in three months. And she spent six months trying to rebuild the exact same broken thing. Tara Stubbins didn't plan to be a CEO. She left high school at 15 to chase rock bands across Canada. Two decades later, after managing world tours with the Rolling Stones, Lady Gaga, and Drake, she fell backwards into entrepreneurship. And she built something real. Then she lost it. Fast. What came next was harder than the collapse. It was the six months of brute-forcing a restart, blaming everyone around her, and refusing to look at what was actually happening. The market was different. The time was different. She was different. But she kept trying to run the same play. And it kept breaking in the same place. The moment she stopped asking "whose fault is this?" and started asking "how did I create this?" is where this episode begins. Here's what nobody tells you about rebuilding a business that failed: 🔹 The six-month restart that proved the problem was never the strategy 🔹 Why she kept saying yes to the wrong clients, and what scarcity was really costing her 🔹 The moment her inner voice told her to go back to her roots, and why she almost didn't listen 🔹 How money became the flashlight that finally showed her the truth she had been avoiding If you have ever tried to fix something from the outside that was broken on the inside, this conversation will stop you in your tracks. Listen now. This is the one you needed.   About Tarra: Tarra Stubbins is the visionary founder and CEO of two multi-million-dollar service-based organizations, built entirely through her dedication to goal-setting and unwavering determination despite having no formal business background. With over two decades of diverse experience, she has managed the lives of and worked alongside legendary musicians like Mick Jagger and Drake and high-profile CEOs such as Richard Branson.   Known for her no-nonsense, purpose-driven approach, Tarra specializes in empowering individuals to achieve their personal and professional goals. She transforms daily lives by eliminating ineffective multitasking habits and introducing proven techniques utilized by the world's most successful people. Passionate about helping others unleash their inner potential, Tarra continues to inspire countless individuals to live the lives they've always dreamed of.    Connect With Tarra: Website www.takeiteasygroup.com  Instagram handle https://www.instagram.com/tarrastime/  LinkedIn https://www.linkedin.com/in/tarrastubbins/   Connect with Genea Weekly Clarity Call - Wednesdays 7a PST/10a EST - Join the call here:  https://us02web.zoom.us/meeting/register/Mr9xoteOSj-pYabKDTNBRA  Inquire about Events, Firewalking, Coaching, being a guest on Be the Wolf LIVE or Be the Wolf Podcast https://bethewolfnow.com/connect/  Website: http://bethewolfnow.com/  Instagram:   / geneabarnes      Facebook:   / bethewolfnow    TikTok:   / geneabarnes