162: From MTV Show to YouTube Star to Course Creator (Featuring Mike Greenfield)

Welcome to the very first episode of the year! Here’s to hoping that 2021 is one where the days are a bit brighter. And I’m feeling great about starting off the year with today’s interview: Mike Greenfield and I had a great conversation about how he’s helping home cooks up their game at a time when more people than ever are making their meals at home. “Don’t listen to anyone who says there is one perfect way… Trust yourself. Do it.” - Mike Greenfield In This Episode, We Talked About: (0:39) Gearing up for the new year with a book recommendation I’m very excited about (9:05) Our take on New Year resolutions (10:26) Reading goals (12:16) David’s first virtual lunch-and-learn and the importance of live feedback (15:50) Setting the stage for today’s interview (17:21) Introducing Mike Greenfield and thinking about modern “celebrity” (21:22) When courses came into the picture for Mike (24:55) His business structure and timeline (27:45) Talking sponsorships (30:10) How Mike created his first course (33:09) Mindset and why his approach resonates with me (37:55) Cook vs. chef (38:59) Launching and learning lessons along the way (45:22) Where he crossed paths with people who could help (47:07) Pricing and revenue decisions (50:49) Thoughts on social media (51:55) Mike’s upcoming launch (54:14) Why I’m interested in his course offerings (57:12) What he’s doing differently this time (59:37) Funnels and email lists (1:02:46) Talking Active Campaign (1:03:53) Teams and evolving work responsibilities (1:08:43) Our roles as course creators (1:13:04) Risk and entrepreneurship (1:16:12) The one thing that made the biggest difference for my business (1:18:24) Talking parenting, balance, and creating space for breaks (1:21:47) Being in the right place at the right time (1:24:40) Mike’s advice for new and aspiring course creators (1:26:46) License to do things (1:28:11) Where to find Mike outside of YouTube (1:28:43) Why I appreciate hearing David’s perspective on interviews (1:29:22) Who gets a pass on marketing? (1:30:36) Building assets (1:32:26) Am I still doing personalized coaching? (1:34:14) YouTube revenue (1:35:51) The best way to contact celebrities (1:37:35) Takeaways from Social Dilemma (1:39:43) Transitioning a community from one platform to another (1:43:24) A rabbit hole that led David to my long-defunct music podcast (1:48:48) Our potluck dishes of choice (1:50:02) Why I now have a full-time transcriptionist (1:52:54) Email lists, funnels, and design inspiration (1:56:02) Enjoying different stages of life and business + teasing for an upcoming episode (1:58:57) Wrapping up with how you can help the podcast That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Active Campaign Free Trial Win of the Week Guest Links: Mike’s website Resources and Recommendations: From 6 to 7 Figures E-Myth Revisited 2X Business Coaching The 12-Week Year The 90-Day Life Think and Grow Rich Traction Clockwork 12 Rules for Life Love You Forever Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert