162 – Martial Arts Marketing: Why Your Leads Ghost You (And The Automation That Fixes It)

Getting martial arts leads but they keep disappearing? You're not alone. Most martial arts school owners blame "tyre kicker" leads, but the real problem is your follow-ups. Here’s the exact automation system that fixes it.IN THIS EPISODE:Why calling leads "tyre kickers" kills your martial arts business growthThe 60-second automation system that stops lead ghostingHow Amanda turned 11 martial arts leads into 7 premium signups ($83 cost per student)The martial arts marketing follow-up sequence that works across email, SMS, and voicemailWhy Facebook's Andromeda algorithm changes affect your martial arts school adsThe content strategy that creates higher-quality martial arts leadsTRANSCRIPTIONThe world of martial arts marketing, marketing your martial arts school.So let's say you're running ads at the moment; it could be through Facebook, through Google.They typically take a different pathway or a different strategy.So maybe we'll lean into Facebook for now.But regarding leads in general, let's say you are running a campaign and you've got lead enquiries coming in and they just ghost you.So you're all excited, you get a lead notification, see the phone number, and perhaps you pick up the phone and call them.No answer.You try to message them.No answer.So what's the deal?Are all these leads just notoriously bad?Is it just a distraction?Is it too hard to get hold of people?I'm recording this close to December right now.Are people just more distracted than ever, and it's hard to get hold of them?Or are they just all the leads, martial arts leads, just tyre kickers?There are a few things that we can consider here.And if you are in the scenario where you're getting leads and they are ghosting you, there are a few things that could be wrong.Number one, I think I want to address the mindset around leads.And a lot of times I hear school owners talk about how leads are tyre kickers, and it's not typically their fault.Because let's say you're running a campaign and you've got one lead notification, two, three, four, and you can't get hold of anybody.And four leads in, all of a sudden your entire mindset is shifted.You feel here's another time waster.