162: Mastering Social Media Engagement with Guest Julia Block Pearson

Send us Fan MailIn this episode, Kendra Corman is joined by Julia Block Pearson, CEO of Stratos Creative Marketing, to delve into the nuances of using social media effectively for business growth. Julia shares her insights on the challenges and strategies for improving business relationships with social media.Topics covered in today's conversation include:Overcoming the love-hate relationship many business owners have with social mediaUnderstanding the true indicators of success on social media beyond follower countThe importance of aligning social media efforts with business goalsStrategies for creating an effective and manageable social media presenceThe role of social media in the sales pipeline and its integration with email marketingUtilizing lead generation ads to grow email listsThe significance of giving consumers autonomy in opting in or out of email listsThe value of clean and engaged email lists over sheer numbersThe impact of social media and email marketing on customer relationships and salesJulia emphasizes the importance of starting with clear business goals, understanding the target audience, and using social media as a tool to support and enhance overall marketing efforts.Resources:- Stratos Creative Marketing Resources: https://stratoscreativemarketing.com/resources/Connect with Julia:- LinkedIn: https://www.linkedin.com/in/juliablock/- Instagram: https://www.instagram.com/stratoscreative/- Facebook: https://www.facebook.com/stratoscreative Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here