162: Should brands run paid campaigns with publishers? (Feat. Tyler Benedict)

from The Business Storytelling Podcast · host Trappe Digital LLC

Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more relevant. When everyone wins - audience, brand and publisher - that’s the model to go after.

Episode metadata supplied by the publisher feed · Published Jun 21, 2020

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162: Should brands run paid campaigns with publishers? (Feat. Tyler Benedict)

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