162 | Talk About Creating a Strong Adaptive Brand with Kaleigh Wiese

We can sometimes get too comfortable with our brand; what we offer, our website, our pricing, and our look. But it's important to adapt because, as the pandemic has taught every small business owner and entrepreneur, we need expect change. Today, I chat with brand expert Kaleigh Wiese about how to to put the ADAPT in your brand. Kaleigh talks about utilizing all of your skillsets and finding ways you can encorporate all of your interests into your business. Knowing your goals and your purpose is so important when you first get started, but so is knowing when that purpose might change. So, if you're tired of the same old same old, grab a notebook and some coffee and let's talk it out.   Topics Covered: What is an adaptive brand? Taking the space to recalibrate going through difficult times preparing for wider growth Risk and pillars What you can build on to your career Being a lighthouse Networking Holiday branding tips Brand magic society