162: Three Keys to Effective Business Alliances, with Aaron Kent

Aaron Kent: Dale Carnegie Aaron was last on the show on episode #35: You Don’t Have to Be a Trainer to Know How to Hire One. Find Industry Overlap In the same world as you, but not in a competitive place with you Each party brings insight and resources that wouldn’t be available to the other Focus on what you are best in the world at, and form alliances in other areas Aaron mentioned the book Good to Great by Jim Collins* Clear and Immediate Financial Value Overlap Identify where a win-win outcome can be that benefits both parties This doesn’t necessarily mean a dollar for dollar match Be sure it’s measurable Aaron mentioned How To Win Friends and Influence People by Dale Carnegie* Dave mentioned How To Stop Worrying and Start Living by Dale Carnegie* Dave mentioned The Quick and Easy Way To Effective Speaking by Dale Carnegie* Committing Resources to the Relationship and Sustaining it Over Time It’s easy for an alliance to lose importance when it’s not with a paying customer Think of an alliance partner like you would a paying client Dedicate a person or resource directly to the alliance Special Note The Carnegie Coach podcast mentioned in this episode was started in 2014 and ran for almost 200 episodes until it ended in 2016. Business changes at Dale Carnegie and my own departure from the organization resulted in the show sunsetting after two years. Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.