163. From Beanbags to Baristas: Brad Krauskopf on Hub Australia's Evolution

Brad Krauskopf, Founder and CEO of Hub Australia, has been shaping the flexible workspace industry since the early days of coworking. In this episode, Gio sits down with Brad in Melbourne to talk about Hub's journey, from scrappy beginnings with beanbags to high-touch hospitality and multi-layered partnerships with landlords. Brad shares his perspective on how Hub has evolved, what hybrid work looks like in Australia, and why the future of flex depends on experiences, not just square footage. In this episode, we cover: The evolution of Hub Australia from scrappy community hubs to high-touch, hospitality-driven workspaces. How hybrid work is reshaping demand in Australia and what that means for operators and landlords. Why partnerships between operators and landlords are essential for creating whole-building experiences. The role of hospitality as a true differentiator in flexible workspace. The future of flex in Australia: evolving models, member expectations, and the importance of meaningful connections. Resources Mentioned in this Podcast: Brad on LinkedIn Hub Australia website Connect with your Hosts: Connect with Giovanni on LinkedIn Connect with Jamie on LinkedIn Find Jamie on the Everything Coworking Podcast