163 Oscar Propulsion CEO Duncan Troy on The Business Behind Better Marine Performance

Duncan Troy is the CEO of Oscar Propulsion and a technology entrepreneur with more than three decades of experience building and scaling businesses. As a founding investor in Oscar Propulsion, Duncan saw the potential for the company’s propulsion technology to extend far beyond its origins in the marine industry into aviation, rowing, paddle sports, and other applications.In this episode of the Sports Business Leaders Podcast, Duncan shares the journey of taking a breakthrough engineering concept from research to commercialization. He explains how Oscar Propulsion adapted its technology into FlowForce paddle technology, using slitted blade designs to improve efficiency and reduce the physical strain on athletes. The conversation explores the importance of listening to customers, testing and iterating new technology, and finding the right market for innovation.Duncan also discusses why sports has become an important commercial opportunity for Oscar Propulsion, the company's plans to expand into North America, Europe, and the Far East, and what he's learned about turning innovative technology into a scalable business.