163 - Stacking the Deck (Giving Days, Matching Gifts, Capital Campaigns): Andrew Robison

The phrase "stacking the deck" often has a negative connotation, leading people to think you're doing something unfair or manipulative.  Good news!  As we share in today's podcast episode, we think that "stacking the deck" in fundraising terms can be a wise and helpful strategy in many situations. As Andrew and Rhen explain, when they talk about "stacking the deck", they're really talking about strategic preparation before giving days, matching gift and capital campaigns.  This intentional preparation allows you to often have a handful of known donors committed BEFORE the event even begins.  In laying this groundwork and announcing success early, you encourage new and returning donors to give because they see your momentum and want to join in.  Simply put, the odds are already in your favor before your campaign officially starts! Note:  If you're planning a giving day in the near future, click HERE and check out our self-paced online course titled "Raising Money with a Giving Day".  Petrus would love to help boost your giving day results!