163 - The Future of Retail: How QR Codes Will Change the Shopping Experience with UNIQODE's Ravi Pratap Maddimsetty

Your host, Thomas Watkins, talks with the Co-Founder and CTO at UNIQODE, Ravi Pratap Maddimsetty. Ravi discusses how UNIQODE’s platform enables businesses to connect physical products to digital experiences using dynamic QR codes. He explains the challenges companies face in managing and tracking QR codes at scale, the difference between QR codes and IoT devices, and the diverse use cases for QR codes—from marketing to post-sale support. Ravi explores the future of product engagement and how UNIQODE helps businesses bridge the gap between physical and digital worlds.Learn more about Ravi's work HERE.Connect with Ravi on LinkedIn HERE. Think you'd be a great guest on the show? Apply HERE.