163. The Unseen Side Of Content Creation & Why Ethics Matter Most w/ Katey Yurko

In today’s episode, I’m chatting with Katey Yurko, a personal brand strategist and short-form video genius who’s been slaying the content game for over a decade. We’re getting into how she built a personal brand that attracts a real community, shares tons of value, and works with badass brands.In this episode, we cover:How Katey sources the confidence to share her passions and health journey in the wellness spaceThe secret sauce for building a personal brand that makes people care about what you sayWhy short-form video is the future, and how to crush it on TikTok, Reels, and YouTube ShortsThe real deal on brand partnerships—no, you don’t have to compromise to make moneyHow to keep your integrity intact while cashing in on your contentDealing with rejection like a boss and not letting trolls get in the wayIf you’re ready to build a brand that speaks to your people and show up authentically, this episode is a must-listen. Go hit up Katey on Instagram @thevioletfog and check out her blog for more!Connect with Katie:INSTAGRAMTIKTOKWEBSITELINKEDINSupport the Podcast & Get Your Questions Answered: If this episode supports you, it would mean the world to me if you are able to take two minutes to rate it on Spotify and give it a follow/subscribe on Apple Podcasts or Spotify, so you get notified when weekly episodes drop! Have a question you'd like to get answered on the podcast or a topic you'd like me to speak on? Let me know here!Ways to Work with Nora:1:1 Coaching: Now Accepting applications for March 2025. Apply here.$EEN Mastermind: For established online coaches and service providers who desire to scale to six to multiple-six figures, become an influential leader, and stand out as an industry icon. Join us for March 2025!Big Vision Mastermind: For aspiring or early stage online coaches and service providerswho are ready to escape their 9-5 and turn their passion into their full-time paycheck. Next round begins March 2025!Elevate: The best (& maybe even the only) membership on the internet that truly blends the spiritual with the strategy. Get instant access to 1) fast , organic exposure through networking & community 2) proven business strategy training and 3) daily spiritual practices. Access $13k+ of bonus FREE content today for a 7 day free trial!Connect with Nora on IG @iamnoravirginia