1634: AI for Authors Ethical Writing & Marketing with Carma Spence

Many smart, capable experts sit on powerful book ideas for years, not because they can’t write, but because they feel overwhelmed about finishing the manuscript and getting it in front of the right readers. Today’s guest, Carma Spence, multi-time best-selling, award-winning author and book marketing strategist, helps coaches, consultants, and nonfiction experts turn their books into engines for authority and client attraction by using AI ethically and intelligently across the entire author journey. In this episode of Marketer of the Day, Carma shares insights from her upcoming book “Author Ignition,” which gives authors the confidence, clarity, and strategy to treat AI as a creative ally rather than a threat. She and Robert break down what ethical AI use really looks like for authors, why AI detectors are unreliable and often wrong, and how to avoid publishing bland, generic “AI slop” while still taking full advantage of the technology. Carma explains how she weaves AI into her “Road Trip to Authority” signature program, using it at every stage of the book journey to help writers move past the friction points that usually derail projects. From brainstorming and outlining to overcoming writer’s block and speeding up marketing tasks, she positions AI as a fast-learning intern: helpful, efficient, but always needing your direction and final human review. They zoom out to the bigger landscape too, looking at the backlash against AI, the mob mentality around calling everything “AI slop,” and the parallels to the early days of self-publishing when quality was questioned but the market eventually matured. Carma shares how she uses AI for images and even music (like transforming old poetry into songs), and why, in many cases, AI is enabling creativity rather than taking money out of artists’ pockets. Beyond tools and tactics, Carma challenges authors to wrestle with a deeper strategic question: “What do you want to be known for?” In an age of answer engines and algorithmic recommendations, you can’t be known for everything. She talks about narrowing your focus, choosing a niche where you can stand out, and defining your unique “pink gorilla” angle so that your book and brand become memorable and referable instead of blending into the noise. Carma dug into how AI is reshaping education and online courses. Static, teacherless courses are losing their appeal; hybrid models that mix evergreen training with live interaction, Q&A, and community are becoming the new standard. Carma shows how AI can handle the repetitive, time-consuming pieces of content and marketing while you double down on the human side of teaching, coaching, and leading your audience. https://youtu.be/Mpl7JakOCYw?si=GJUF3JKRgP--7LDQ If you’re intrigued by AI but worried about losing your voice, or simply overwhelmed by where to start, this episode will help you see how to use AI to amplify your message, finish your book, and market it more effectively without compromising your ethics or authenticity. You’ll walk away with a clearer sense of how AI fits into your writing process, your business strategy, and the author brand you want to be known for. To dive deeper into Carma’s world, her books, podcasts, and services, or to schedule a short call to talk about your book and marketing systems, visit carmaspence.com. Quotes: “You can use AI if it starts with you and it ends with you, and it's not mass produced. It's unique for each piece.” “Courses without a teacher are no longer very useful. The hybrid model, lessons plus live interaction; is where real transformation happens.”  “If everything is slop, then the word means nothing. Being lazy with language says more about you than it does about AI.” Contact Details: Ready to Turn Your Expertise Into a Book That Builds Authority? Visit the Official Website of Carma Spence Want to Turn Your Book Into Profit? Book a Book Profit Strategy Call with Carma Spence