164: Building a Marketing Empire

Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept Reality Marketing™ to describe how businesses can utilize cost-effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. MarketingSherpa has called the duo "original and contrarian marketers."   Eric talks about how he utilizes marketing tools like HubSpot to close the gap between marketing data and what to do with it. He also talks about his latest book, Smash the Funnel, and the Cyclonic Buyer's Journey!