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164: Jim Zaleski • Leading a Small Community DMO with a Big City Mindset episode artwork

EPISODE · Apr 9, 2025 · 32 MIN

164: Jim Zaleski • Leading a Small Community DMO with a Big City Mindset

from DMOU: Destination Marketing Organization University · host dmou

We’ve shared the DMOU mic with some pretty big DMOs (Boston, Detroit, New York City, Puerto Rico, etc.). But sometimes, it’s the smallest DMOs that share truths from which we can all learn. Jim Zaleski has worked in major markets and with major brands in his career…and today, he heads the DMO in Labette County KS, based in a town of 10,000 people. And, yet…in this fascinating episode, Jim shares how he runs his small town DMO like a million dollar operation. Cool concepts for big and small destinations…and everyone in between. Join us.

What this episode covers

We’ve shared the DMOU mic with some pretty big DMOs (Boston, Detroit, New York City, Puerto Rico, etc.). But sometimes, it’s the smallest DMOs that share truths from which we can all learn. Jim Zaleski has worked in major markets and with major brands in his career…and today, he heads the DMO in Labette County KS, based in a town of 10,000 people. And, yet…in this fascinating episode, Jim shares how he runs his small town DMO like a million dollar operation. Cool concepts for big and small destinations…and everyone in between. Join us.

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164: Jim Zaleski • Leading a Small Community DMO with a Big City Mindset

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How long is this episode of DMOU: Destination Marketing Organization University?

This episode is 32 minutes long.

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This episode was published on April 9, 2025.

What is this episode about?

We’ve shared the DMOU mic with some pretty big DMOs (Boston, Detroit, New York City, Puerto Rico, etc.). But sometimes, it’s the smallest DMOs that share truths from which we can all learn. Jim Zaleski has worked in major markets and with major...

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