164. The Best and Most Consistent Lead Source in Real Estate - Here's How to Use It

Episode 164: The Best and Most Consistent Lead Source in Real Estate — Here's How to Use It Most Realtors are out here chasing cold leads, running ads, and grinding for strangers — while their single most powerful lead source sits completely untapped. Your people. Your sphere. Your past clients. The ones who already know you, like you, and trust you. In this episode, I'm breaking down the two things you need to do to get consistent business from your people — and why most agents get this completely wrong. It's not about posting more, calling more, or doing more.  Here's the mindset shift that changes everything: you think your people forgot about you. They didn't. They think you forgot about them. Once you understand that, everything about how you show up for your sphere changes — and so does your business. In this episode: Why your sphere is your most underutilized asset The two things that create consistent referrals from your people How to approach your people in a way that feels natural (not salesy) Why the Rich & Referred way creates a business you actually love Join Rich&Referred Membership Email [email protected] for private coaching info