164: The KING of UDEMY on Why 100 Courses are Better Than 1 (Featuring Phil Ebiner)

In what is possibly the most requested interview in the history of this show, Phil Ebiner joins me today to chat about all things online course-related! Whether you’ve been looking forward to this for ages, or this is your first time hearing about how Phil is crushing it in the online course world, I think you’re going to find a lot of value in today’s episode. “Every little course is a different stream of income.” - Phil Ebiner In This Episode, We Talked About: (0:41) Catching up and thinking about pricing (5:00) The biggest ideas that affect my pricing strategy (12:02) Base-rate neglect (15:55) Order bumps vs. one-time offers (22:34) The importance of keeping your audience in mind (24:43) A good problem I’m currently having (26:25) Pros and cons to price raises (27:03) Setting the stage for today’s interview 29:30) Phil’s thoughts on managing family life and business ownership (36:42) The freedom of being your own boss (37:55) Debt, traditional education, and finding jobs (43:31) Phil’s online course journey (48:37) Platform choices (52:36) Thinking about the pros and cons of different platform structures (1:01:01) High ticket vs. low ticket (1:02:39) Thoughts on course that cost more than average (1:04:25) Passive income and urgency (1:06:12) The two paths to choose from (1:14:07) How Phil uses other instructors and shares profits (1:19:02) Making the transition to online courses (1:20:46) Deciding which content belongs in which part of Phil’s business (1:22:43) Answering questions about the online course world (1:25:15) Talking tools (1:30:19) Phil’s hardware recommendations (1:33:46) Webcam resources from Phil + an early pandemic giveaway (1:36:12) How 2020 impacted our businesses (1:40:01) Phil’s experience with obstacles (1:43:09) Why not just stop? (1:44:37) Where to find Phil online (1:47:00) David sends a bearhug + and we discuss our takeaways (1:50:23) Favorite questions and some family backstory (1:52:10) Online course alternatives to traditional problems (1:54:58) A $36,000 course? (1:58:28) My own course experiences with live components (2:00:13) Can a new instructor break into Udemy success? (2:05:29) Branching out and overcoming obstacles (2:11:02) Different strokes for different folks (2:14:49) Wrapping up and teasing next week’s episode That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Win of the Week Guest Links: Phil’s website Phil’s courses Phil’s Udemy page Online Course Masters podcast Books and Resources: Make Time Udemy Skillshare Career Quest Teachable ConvertKit ScreenFlow Canva HootSuite Buffer Edgar Brio webcam Sony A6000 Raycast lighting Aputure lights Evolved Finance course Consulting.com Dad is Fat From 6 to 7 Figures Jacques’ Courses: The Online Course Accelerator Next Level Courses Piano in 21 Days David’s Courses: Wellness Program Expert