#164 The Secret to Building Gamechanging Habits with Maneesh Sethi of Pavlok

Maneesh Singh Sethi is an Internet entrepreneur and bestselling author. He is also the editor-and-chief of Hack the System and the CEO of Pavlok. He has already authored 4 books and has worked in diverse fields like marketing, information technology, and psychology. In his blog, Hack the System, he provides consummate guides to hacking productivity, languages, habit, exercise, and business. The chairman and chief executive officer of Behavioral Technology Group, Inc. is also best known as the genius behind the behavior modification wristband Pavlok. Designed with habit research and the latest science, Pavlok is a behavioural training device that makes use of aversive conditioning. Aversive conditioning is primarily behavior training that uses negative association and stimuli in order to reaffirm a particular action as undesirable. Maneesh has been travelling the world since 2008 and has founded several companies. The Stanford University graduate has also lectured at conferences and universities around the world. Through his personal coaching and online marketing master class, he has successfully guided countless students to become expert lifestyle designers. Maneesh has been featured on Zenhabit, Four Hour Workweek Blog, I Will Teach You To Be Rich, and many others. His passions include film, writing, and music. The Episode This week's episode talks about what Pavlok is and how it works, how negative reinforcement can be a good thing in the long term, and the power of making bets. Maneesh also shares how they used the negative plus positive reinforcement loop, the formula that creates consistent explosive growth in both yourself and your business, and what his ultimate life goal is. On creating successful habit change, Maneesh has this to say, "To make a habit change, there's only one variable which matters and that's consistency, it's number of days in a row in which you do a behavior."