164. Utiliser la gamification pour engager son audience et convertir ses abonnés en clients avec Alexandre Duarte

from J'peux Pas J'ai Business par TheBBoost · host TheBBoost

Il y a encore quelques années, le contenu de qualité (gratuit ou payant) suffisait largement pour se démarquer, se faire connaître et attirer les prospects.Aujourd’hui, la gamification, aussi appelée ludification, est devenue une des grandes tendances marketing les plus efficaces pour se différencier de la concurrence, qui augmente de jour en jour. Le but ? Augmenter l’interaction avec les utilisateurs, l’engagement, la fidélisation et rendre ludiques des choses sérieuses : création de contenu, formation, prestation de service, vente, etc.Mon invité d’aujourd’hui est un expert en la matière, auteur du livre “La boîte à outils de la gamification”, fondateur de Fidbak.io qui aide les entreprises à mettre plus de gamification dans leurs formations et leur offres, j’ai nommé Alexandre Duarte. Il nous partage sa vision de la gamification en 2022 mais aussi comment l’utiliser pour engager son audience et convertir ses abonnés en clients. Épisodes recommandés :Episode #150 - Les 7 tendances marketing en 2022Episode #138 - Réussir à vendre pendant une période de crise quand on est entrepreneur Retrouvez Alex :Son LinkedIn Son livre Sa formation en ligne sur la gamification Son jeu de cartes Si vous avez apprécié cet épisode, n'hésitez pas à laisser une note et un commentaire sur iTunes, Apple Podcast ou votre plateforme d'écoute ! Cela aide d'autres entrepreneurs à découvrir le podcast (et en plus j'adore vous lire).—————————————✨ Retrouvez les shownotes de ce podcast ✨ Découvrez Signed : mon Bootcamp pour aller chercher vos prochains clients✨ Le plan d’action en 10 étapes pour développer votre business ✨ Me rejoindre sur Instagram Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

NOW PLAYING

0:00 40:01

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Bringing it all together.

Mar 31, 2026 ·54m

Why is the vendor role so contentious in the cyber ecosystem?

Mar 27, 2026 ·14m

But what do you really want?

Mar 24, 2026 ·42m

Strategic approaches to talent: A practical guide.

Mar 20, 2026 ·42m

Mid season reflection with Kim Jones.

Mar 17, 2026 ·41m

Is the role of the CISO adding to the confusion?

Mar 13, 2026 ·44m

Similar Podcasts

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs The Small Business Startup School Inc. Starting or buying a small business? While personal circumstances may vary, business patterns remain timeless. On The Small Business Startup School, we explore strategies, insights, and practical solutions to help entrepreneurs confidently navigate their journey.Hosted by Ola Williams—a retail entrepreneur, fintech founder, and financial coach with over two decades of experience—this podcast marries financial awareness and retail psychology with optimism to deliver actionable takeaways.Join us to learn, grow, and connect as we uncover the keys to business success.Let’s continue to learn together and be encouraged to keep on connecting! PodQuesting Dwight J Randolph- WolfShield Media PodQuesting: -By WolfShield Media and Dwight J RandolphJoin us on an exciting journey to master the world of fiction podcasting! At PodQuesting, we document our quest to improve and innovate, sharing valuable insights, strategies, and behind-the-scenes tips along the way. Whether you're an experienced podcaster or just starting your first show, our podcast is your go-to resource for everything podcasting.Discover practical advice, creative techniques, and lessons from our own experiences as we explore the ever-evolving podcasting landscape. Ready to level up your skills and embark on this adventure with us? Tune in and join the quest!Have questions or feedback? Reach out to us at [email protected] and visit our website:WolfShield.Media LIGHTS, CAMERA, SMILE! Creatives Club Media Lights, Camera, Smile, is a podcast for anyone with a dream to share something with the world, out of the overflow of themselves - be it their mind, their heart, their personalities, and much more. Each of us are alive in this moment in time, with an innate ability to have ideas and create various things to benefit both ourselves and the people around us for a reason, and here, you will find the encouragement, the inspiration, and the motivation to do just that. Hosted by Cicily, founder of Creatives Club, she dives into various topics surrounding creativity and business. Exploring entrepreneurship for creatives in a corporate reality, sharing tips and tricks in a media centered company, answering questions regarding what a creative actually is are just a few of the things discussed on this podcast. Be encouraged to create for yourself as Cicily gets vulnerable by pivoting the camera to herself for the first time.To submit questions for Cicily to answer, or have her address certain t Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes. MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes. What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change? Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture.

Frequently Asked Questions

How long is this episode of J'peux Pas J'ai Business par TheBBoost?

This episode is 40 minutes long.

When was this J'peux Pas J'ai Business par TheBBoost episode published?

This episode was published on April 11, 2022.

What is this episode about?

Can I download this J'peux Pas J'ai Business par TheBBoost episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!