1643: The Power of Because with Gerry O'Brion Founder and Owner of What Big Brands Know

Gerry O'Brion has helped thousands of CEOs, executives, sales teams, and franchisees become the #1 choice in crowded industries. Gerry is the creator of The Power of Because: a powerful process to influence customers to buy from you vs. all their other options. Gerry spent his career as an executive for brands like Procter & Gamble, Coors Light, and Red Robin. He has an MBA from the University of Michigan and spent 8 years in the military. "I really believe in the power focus. Take the things that you are going to do very carefully, don't get distracted doing too many things or too many things for too many people because it ends up causing you to spin your wheels. Even with big companies, CEOs I work with in bigger companies, medium-sized, small companies the power of focus. Focus, narrow your customer set, narrow what you are saying is the special thing about why I should choose you. Don't try to do everything, only try to do the things that are going to make the difference. And it's your job to figure out which things those things are"…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7AU