#165 - Achtung! Folgst du diesen 10 schlechten Amazon PPC Tipps? ❌

Vor der Sommerpause haben Florian und Mareike nochmal eine ganz besondere Folge für dich im Gepäck: Die 10 schlechtesten und dümmsten Amazon PPC Tipps, die immer noch verbreitet werden – u.a. sogar von Amazon selbst! Also Achtung: Diese Ratschläge solltest du NICHT umsetzen!Alle Themen der Episode im Überblick: Intro (00:00 - 01:35) Fail-Tipp #1: Nur Sponsored Products Kampagnen? Bitte nicht! (03:43)Fail-Tipp #2: Kampagnen Setup aufsetzen und nicht mehr optimieren (04:48)Fail-Tipp #3: Mit Amazon PPC starten – die Produktdetailseite kann warten (06:20)Fail-Tipp #4: “Benutze niemals bestimmte Match Types!” (07:58)Fail-Tipp #5: “Probiere doch einfach mal vCPM aus!" (10:11)Fail-Tipp #6: Einfach ausschalten, weil die Werbung nicht funktioniert? Nein! (12:38)Fail-Tipp #7: Je mehr Keywords desto besser? Nope, Qualität geht vor Quantität! (15:44)Fail-Tipp #8: Kampagnen über Budgets steuern (18:13)Fail-Tipp #9: “Orientiere deine KPIs nur an der Konkurrenz” (21:38)Fail-Tipp #10 (von Amazon selbst): “Nutze die Gebotsvorschläge von Amazon” (24:04)Du bist dran: Die Hörerfrage (25:42)Zusammenfassung und Fazit (28:27)Links & Ressourcen:Die 10 wichtigsten Routinen für deine Amazon Ads Joe Shelerud bei LinkedInDestaney Wishon bei LinkedInMansour Norouzi bei LinkedInFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode was published on August 2, 2023.

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