165 | All About Paid Advertising With Melanie Eilers

Paid Advertising can be incredibly effective for small product businesses. We’ve all undoubtedly seen some great sales success stories built off the back of social media-based ad campaigns, but paid advertising can be a bit of a confusing subject as well as a technical minefield - how do you know when you’re ready to jump into the Ads Manager, and if you’re already using the platform, how do you best optimise it for consistent results? In episode 165 of The Resilient Retail Game Plan, I speak to the founder of Socially Sound, Melanie Eilers, who helps founder-led, purpose-driven e-commerce brands scale up sales through strategic Facebook and Instagram ads. Melanie shares her top five tips for paid advertising and explains why it’s imperative to lay some solid foundations before you start ploughing too much time, energy and money into the advertising platform. In this podcast, we discuss the need to expect and embrace change when it comes to the online advertising landscape, as well as what to expect in the near future. We also discuss the ever-present importance of email marketing and creating consistent touch-points throughout your customer journey. We also talk about making the most of your data and the importance of exercising patience if you want to see good, long-term results. Check out Melanie’s services over at: https://www.sociallysound.co.uk Connect with her at: https://www.linkedin.com/in/melanieeilers https://www.instagram.com/socially_sound/ To access the Socially Sound quizzes mentioned in this episode head to:  (for those already running ads ) https://sociallysound.scoreapp.com (for those thinking about getting started with ads) https://sociallysoundadready.scoreapp.com Mentioned in this episode:Faire 50% off - use code 'Resilient50'