165: Brad Dean • The Path from CFO to Destination Rock Star

from DMOU: Destination Marketing Organization University · host dmou

On this edition of DMOU, we welcome the inimitable Brad Dean back to the microphone to talk about how a CFO morphed into one of the most highly regarded Destination Leaders in the Americas. We discuss his time in Myrtle Beach and then heading up the insanely successful start-up of Discover Puerto Rico. And, we delve into his recent decision to transition to lead Explore St. Louis, where we have no doubt he’ll work his magic for a third time. Oh yeah, and a Bonus round in which he shares his experiences with Drake, Dale and Uma. Join us.

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This episode is 43 minutes long.

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This episode was published on April 23, 2025.

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