#165: Building a Book Launch Around Alignment and Community

In this episode, Becky is joined by Jenna Nicholas—investor, entrepreneur, advisor, coach, speaker, and bestselling author of Enlightened Bottom Line—to explore how alignment and community drive powerful book marketing results. From hosting meaningful virtual and in-person launch events to building momentum through Substack, podcasting, and aligned partnerships, Jenna offers a fresh perspective on what it looks like to market a book in a way that feels both strategic and deeply authentic.During the episode, you’ll learn:About Jenna and her work in the world.Some of the core ideas and inspiration behind Jenna’s new book, Enlightened Bottom Line.Some of the resistance Jenna encountered when bringing the worlds of spirituality and business together, and how she navigated it.The strategy behind Jenna’s book launch and how it has fueled her momentum and success.What was meaningful to Jenna about the virtual and in-person launch celebrations she had for her book.How Substack has been a useful platform for Jenna to spread the messages within Enlightened Bottom Line.How Jenna’s podcast has helped to fuel momentum for her book.The importance of alignment when it comes to forming connections in the industry, and what that says about the power of staying rooted in your core message when building a platform.What has brought Jenna the most joy throughout her author journey.The steps Jenna has taken to ensure she’s making space for the parts of the author journey that feel the most meaningful to her.The legacy Jenna hopes to create.Jenna’s plans for continuing to fuel her message over time.Don’t forget to check out our show notes, which include action steps and resources.Sign up for the bi-weekly newsletter to connect with Becky Robinson and gain access to ongoing learning and conversation.