165: Customers Are Not Interested In You

What this episode covers

When it comes to your website, it must be completely customer focused. Your text, navigation, images and videos must be about your customers and the experiences they will share. It must answer “What is in it for me”. Sorry to say, customers are not in the least bit interested in your company history or mission statement. They want to see good products and good reviews as well as knowing they will have a good experience.

Distinct summary based on available episode metadata or transcript content.