165: Fly By Jing
from This Is TASTE
Fly By Jing is one of the most exciting brands in food, and we were lucky to have the company’s founder, Jing Gao, stop by the studio for a really cool conversation. We find out how the company has grown and grown, from a tiny Kickstarter selling chile crisp to a major player in the competitive condiment wars, now being sold in a great many Targets and Whole Foods in the United States. We also hear about Jing’s upbringing in China and when she knew that Fly By Jing was a winner. We always have a jar of Fly By Jing close by, and it was great catching up with the brand’s founder. More from Fly By Jing: Launching a Hot Chile Crisp Brand on the Internet [Eater] The Book of Sichuan Chili Crisp is coming [IG] This Chili Oil Is So Good, Even My Taiwanese Mom Is Obsessed With It [F&W]
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