165 - La Rosa, A Fruitfully Frozen Treat of a Family Business

La Rosa has been a family business and a Bakersfield favorite since 1980 and is now in its second generation of owners. Norma Diaz took over the family business in 2004 and has watched it gain even more happy customers. Meanwhile, Norma has also made a strong commitment to the company's community involvement, including La Rosa's sponsorship of a blood drive at Houchin Blood Bank. The "Beat the Heat Blood Drive" gave a free La Rosa bar to anyone who donated blood. The effort was designed to increase the number of Hispanic donors, many of whom carry a rare antigen in their blood which could save another's life. OTC host Dave Plivelich from The Marcom Group welcomes Norma Diaz the owner of La Rosa Fruit Bars & Ice Cream as she shares the history behind La Rosa and how her parents started it all. Norma is proud to say that their fruit bars are still made from scratch and are always fresh. The business has remained in the family and the everyday operations have stayed the same since the beginning. While you can find La Rosa Fruit Bars in a lot of locations around town, she also lets us in on a secret…you can rent a cart full of your favorites for any event! If you want La Rosa to be a part of your special event, give Norma a call directly at 661-619-9359. LEARN MORE ABOUT LA ROSA:  Website: https://larosafruitbars.com/welcome.html Email: [email protected]  Phone: 661-323-6877 or 661-619-9359 Instagram: @LaRosaFruit Facebook: @La_Rosa_Fruit