165: Lora Lindquist – Palestra Spa

Right now, a spa day sounds good. Maybe a deep-tissue massage, a body wrap, or a facial? It’s been a while for some folks, because of COVID-19. And if you’re in the spa business, it’s been a tough time… especially if you opened the door on your brand new salon on March 1st! Our next guest on the BrandBuilders Podcast did just that. Palestra Spa moved into its new location off Providence Road in Cherry with a big Leap Day celebration. Two weeks later, their business was in jeopardy. Palestra’s owner Lora Lindquist joins us now to tell us how she’s getting through it.