165 Mojca Marš: All About Facebook Ads

Social media consultant Mojca Marš returns to tell us all about Facebook ads and why they are so effective. http://superspicymedia.com/ =============   Table of Contents for Episode 165   0:00 Podcast Intros 2:53 What things is Mojca applying in her business that's allowing her to double her income from last year? 4:34 Why Mojca recommends Facebook ads above other social media lead generation channels. 6:20 The reason you would want to invest in Facebook advertising for content promotion. 8:26 What is the Facebook Pixel? And why should you have that on your website? 13:14 More on pay-per-actions in Facebook advertising. 14:39 What you need to know about boosting posts on Facebook. 19:11 Did you know that you can import your email list to Facebook and create a Custom Audience from that? 21:38 You can also create a lookalike audience from that uploaded email list. 22:54 Some useful information about Lead Ads on Facebook. 28:35 What are some of the resources that Mojca recommends for Facebook training (outside of Super Spicy Media)? 32:36 The value of testing different ad campaigns on Facebook, and  predicting campaign success. 35:14 Should you use long form content in Facebook campaigns? 37:54 Whats a good guideline for the text on image ratio? 40:51 Podcast outros and where to find Mojca on the web.   Mojca's email course on Facebook advertising: http://superspicymedia.com/fbads/ Mojca Marš on Twitter: https://twitter.com/mojcamars   ===================   Links mentioned during the show:   AdEspresso Academy https://adespresso.com/academy/ 039/040 WP-Tonic: Jon Loomer Interview Part 1 & 2 https://www.wp-tonic.com/podcast/jon-loomer-long-game-part-1/ https://www.wp-tonic.com/podcast/040-wp-tonic-jon-loomer-interview-part-2/   Leadpages Facebook Advertising Course https://lps.leadpages.net/facebook-advertising-course/   ===================   Liquid Web is offering a 33% discount for 6 months on managed WordPress hosting for our viewers. Head over to https://www.liquidweb.com/wordpress  and use the code WPTONIC33 at checkout for your 33% discount.   ===================   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/165-mojca-mars-facebook-ads/   ===================   Subscribe to WP-Tonic on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2   ===================   WP-Tonic is both a WordPress development and maintenance shop, and the publisher of a weekly WordPress podcast where we talk to some of the most successful people in web development, online marketing, and business.