165. Simon Chadwick, Market Research Specialist

Simon Chadwick discusses leadership, decision-making, and the impact of data in marketing. Discover insights on strategic thinking, change management, and the value of empathy in leadership. Takeaways -Effective leaders deploy empathy and strategic thinking in complex situations. -Measuring ROI in insights involves comparing outcomes to the status quo. -Data storytelling is crucial for influencing decision-makers. Sound bites "Empathy and decision-making are interconnected." "Data can save millions by preventing bad investments." "Position insights as an asset on the balance sheet." Chapters  08:27 Understanding Customer Experience and Data Utilization 10:16 Measuring Return on Investment in Insights 12:45 The Importance of Storytelling in Business 15:24 Insights Function as a Strategic Asset 18:15 Budgeting for Insights: A Strategic Approach 20:02 The Relevance of 'For the People' in Today's Context