#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.Emir and Dave cover:How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantageUsing custom reporting and attribution to make better B2B marketing decisionsCreating data-driven content with HockeyStack Labs to build trust and establish thought leadershipTimestamps(00:00) - - Intro (03:43) - - Early Days at HockeyStack: Outreach and Launch (11:20) - - Scaling Content Distribution and Launching Podcasts (12:45) - - Transitioning to Event and Field Marketing (17:52) - - Transitioning from CMO to Media Company CEO (24:02) - - How to Build Trust at Scale (27:56) - - Content Marketing Benchmarks and Data (30:40) - - Sample Sizes, Metrics, and Context in Research Reporting (39:05) - - How to Actually Use Reporting Tools (40:22) - - Creating Custom Reports and Templates (43:02) - - Tracking Traditional Touch Points Digitally Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more